At a popular sign makers' forum, a post was started with the title "I got robbed this morning". When you clicked on the link, the page said "Pump #6". My reply is this:
Granted, I drive an old truck, but I get much better mileage at 40 mph than 50.
I wish there was a way to stick it to the oil companies in terms of
supply and demand. Here's an idea: what about some sort of facebook like
site or app where when you're about to go on an errand or drive 20
miles in a direction, you post it at the site, then you can deliver an
extra parcel or passenger to a destination along the way; thereby
eliminating the fuel consumption of an extra vehicle. That alone
isn't the idea that would bloody their nose, but with technology being
what it is, ideas like this could be gathered and shared...